How To Drive Super-Engagement In Your Business with Nikki Gatenby (ep. 27)
If you ever thought that putting profit before people is a sustainable business strategy, you need to listen to this episode.
Nikki Gatenby, CEO of Search Listening and Chief Growth Officer of PropellerNet, tells us the story of building one of the most profitable agencies in the country…and they are consistently ranked in the best places to work in the UK as well.
Nikki couldn’t be any more Maverick if she tried and, in this episode, she shares some of the transformational practices that PropellerNet use…and the commercial impact of these. She also tells us what it was like to share this people-first philosophy in her best-selling book SuperEngaged.
Nikki breaks every stereotype of what you might imagine a business leader needs to be like. She is warm, humble and extremely heart-centred. She also walks her talk at every step. Just SuperInspirational.
In this conversation, we talk about:
Why putting people before profit makes complete commercial sense
The journey from seeing the underbelly of the creative sector in London to leading one of the best places to work in the UK
Why giving people time and space specifically to learn drives innovation
Putting life first rather than putting the client first leads to better service, creativity and, ultimately, money
How to encourage people to bring their whole selves to work
The oddest and most productive conversation an MD can have with a new employee
The intersection between people’s dreams and your business plan
Why Propellernet refuses to grow bigger than 60 people…and it may not be what you think!
Why the obsession with business growth can be destructive
The 3 top things that any Scale-up Founder can implement to get the best from their people
A different approach to feedback that can change the nature of performance conversations
Why the people with the loudest are often the least courageous!
Nikki's Social Links
Nikki Gatenby
Co-Founder & CEO Searchlistening™. I help you uncover unbiased, powerful insights about customers, based on what they truly think and actually do. Using the unbridled truth we all type into search engines - search data - to reveal truly candid customer insight. www.searchlistening.com.
Owner & CGO leading Propellernet. Helping brands to be found for the products and services they deserve to be famous for, hand in hand with being one of the Top 15 Best Places to Work in the UK.
Cognitive Behavioural Coach. Speaker. Trustee. NED. Author, best seller ‘Superengaged’